Customer Perceived Value of Travel and Tourism Web Sites
نویسندگان
چکیده
منابع مشابه
Customer Perceived Value of Travel and Tourism Web Sites
The continuing development and growth of the Internet imply that business and customers perceive that it provides them with some kind of value. The Internet has also seen an increasing importance of user-generated content and utilisation of the Internet as a social medium. In this study the concept of customer value, based on the typology of consumer value (Holbrook, 1994; 1999) and the value h...
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ژورنال
عنوان ژورنال: International Journal of Information Systems in the Service Sector
سال: 2009
ISSN: 1935-5688,1935-5696
DOI: 10.4018/jisss.2009010103